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Wednesday, June 21 • 11:30am - 12:15pm

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Clearing the fog: how technology and connectivity supports a TRUE free market

Buying, selling, choosing, pricing, and logistics are all processes that drive a capitalist "market." But the real factors behind these are information, competition, and of course transparency. As founder of JustLegal, Willy Ogorzaly found an area where he thought the shopping and purchase process wasn't clear or fair at all (finding a lawyer) and disrupted the playing field by flooding it with information and access. Technology is supporting this shift everywhere, from mobile commerce to targeted media to authentic brand storytelling. In this session we will discuss the importance of free markets (including the pros and cons), how to identify one (or a lack thereof), and how startups are capitalizing on the lack of free markets by leveraging technology to drive increased efficiency, and occasionally disrupting entire industries. Bring your observations and questions on how you have experienced free markets as both a consumer and an entrepreneur.

avatar for Willy Ogorzaly

Willy Ogorzaly

CEO and Founder, JustLegal

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avatar for JustLegal


JustLegal is a web platform that enables clients to find attorneys, and attorneys to easily manage and fill their non-billable hours. Founded in Colorado in 2013, the platform has evolved to enable and simplify the process of finding professionals, while staying focused on the compliance... Read More →

Wednesday June 21, 2017 11:30am - 12:15pm CDT
Capital Factory 701 Brazos St., Austin, TX 78701
  Internet/e-Commerce, General
  • Neighborhood Downtown
  • Directions/Parking Our session will be held at Capital Factory (701 Brazos St.) in the 16th Floor Classroom. Capital Factory shares the same building as the Omni Hotel and you will need to take the elevators on the office side. You can park in the parking garage - entrance is on 7th & Brazos (unfortunately CF is unable to validate parking) or on the street. Thanks!
  • Swag Webcam covers if you introduce us to an attorney (or are an attorney!)